
DACH Market Entry
Customers first.
Structures second.
Your products and services are already successful in other markets. Now it’s time to turn Germany, Austria and Switzerland (DACH) into a significant market for your business.
Schwadtke Projects meets you where you are – taking on exactly the work you need to build your DACH business. From individual services to a complete DACH Market Entry: you decide how far we go.
01
Target Customers, Market Access & Network
Identify target customers, understand how decisions are made and use established relationships to open doors at C-level. You don’t start from scratch.
02
Business Development, Sales & New Business
Engage with decision-makers, deliver presentations and negotiate through to signature. The outcome is revenue – not another action plan.
03
Market Entry & Go-to-Market
Assess the market and its potential, decide how to enter and turn that decision into action.
04
Scaling
Start without building your own local operation, add structures as needed and scale the business.
25+ Years
Sales & Business Development
€150M+
New Business
70%
Closing Rate
80%
Repeat Engagements
DACH Expertise
For more than 25 years, I have been building and winning business across Germany, Austria and Switzerland. Today, I bring that experience, C-level expertise and a network built across corporations and the Mittelstand to international SMEs. Schwadtke Projects combines this with a direct, entrepreneurial way of working – personal, focused and without the consulting overhead.
Lean structure. Fast to scale.
For additional capabilities, I work with a proven network of specialised partners – covering marketing, IT, legal, data protection, tax, recruiting and local infrastructure. They join the project when needed and complement Schwadtke Projects’ services.
On the ground in DACH.
I am your sparring partner in DACH, representing your company with customers and decision-makers and connecting you directly with the market.
Access is good. Revenue is better.
Access alone doesn’t build a business. New customers, contracts and revenue do.
Business cases




Expertise
- Market Entry & Go-to-Market
- Sales, Business Development & KAM
- BPO & SCM
- E-Commerce & Omnichannel
- Project Management
- Interim Management
- Internationalisation, Expansion & Scaling
- SaaS & IT/Software
- Strategic Partnerships
- ESG / LkSG
Industries
- Services & BPO
- E-Commerce & Marketplaces
- Insurance
- Food & Beverage
- Logistics & Supply Chain
- IT, Tech & Software
- Retail & Consumer Goods
- Industry & Capital Goods
- Fashion, Beauty & Luxury
- Research & Non-Profit
Voices / Testimonials
Partner & Clients

Bertelsmann arvato (DE, worldwide)
Building the SCM, Consumer Products division. Focus on strategic preparation and targeted approach to major customers in evaluated markets and industries. Successful contract completions.
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Red Bull (AT, DACH, EU) Strategic E-Commerce realignment with corresponding end-to-end implementation for the areas of Formula 1, Football (RB Leipzig, RB Salzburg), Servus TV, and AlphaTauri. Successful contract completion, order volume in the double-digit million range, contract duration of 5 years. Partnership has continued beyond the original 5-year contract term.
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Facebook (DE)
Conclusion of a service contract, provision of "customer service agents" for approximately 100 languages.
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Linde Gas (DE)
Conceptualization of new E-Commerce services for Linde Gas, specialty "Devices for Consumer Products". Deal size 8.5 million EUR. Phased plan: USA, APAC, EU.
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Uniqlo (JP, EU)
Preparation and implementation of market entry (stationary, digital) in Germany and gradually in all other European countries.
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Ahlers Gruppe (DE)
Analysis and optimization of the existing E-Commerce business. Focus on the successful implementation of developed improvement measures. Deal size 1.5 million EUR.
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Ulla Popken (DE, USA)
Evaluation of the US market to enable the successful launch of the E-Commerce sector. Comprehensive process analysis and adjustment of the German business model, preparation for rollout. Deal size 3 – 5 million EUR/year.
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IMG / Ekornes (NOR, DE, EU, APAC)
Revenue increase of more than 30% in the first and second fiscal year. Successful acquisition and execution of deals, e.g., a demanded "quick & dirty" deal worth nearly 1 million EUR.
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Kerkhoff Beratung (DE, DACH)
Support of a monopolist from Austria (basic food manufacturer), who faced the loss of the monopoly. Focus on preparation, change management, and consulting.
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Flughafen MUC, Eurotrade GmbH (DE)
Negotiation and conclusion of a service and service contract, worth approximately 1.5 million EUR/year.
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GoSupply (DE, DACH)
Development of a market entry strategy in the area of SaaS (SCM / SRM). Customer approach at the C-level to prepare and implement contract conclusions.
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Veepee, formerly vente-priveé (DE, FR, EU)
For the world's largest shopping club, I have successfully negotiated and concluded deals with various companies due to my long-established quality network, directly with the owner.
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Let’s talk about your DACH business.
In an initial conversation, we’ll briefly cover where you stand, what you want to achieve and whether our approach is the right fit for your company.
Discuss your DACH Market Entry









