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Patrick Schwadtke, Schwadtke Projects
DACH Market Entry

Customers first.
Structures second.

Your products and services are already successful in other markets. Now it’s time to turn Germany, Austria and Switzerland (DACH) into a significant market for your business.

Schwadtke Projects meets you where you are – taking on exactly the work you need to build your DACH business. From individual services to a complete DACH Market Entry: you decide how far we go.

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DE
AT
CH
Red Bull
Fraunhofer
LVMH
Veepee
Linde
Richemont
Zalando
WWF
DO & CO
Adidas
Facebook
Flughafen München
Jägermeister
arvato Bertelsmann
Uniqlo
Gebrüder Heinemann
GoSupply
Ekornes
Frankfurt Airport
Doccare
01

Target Customers, Market Access & Network

Identify target customers, understand how decisions are made and use established relationships to open doors at C-level. You don’t start from scratch.
02

Business Development, Sales & New Business 

Engage with decision-makers, deliver presentations and negotiate through to signature. The outcome is revenue – not another action plan.
03

Market Entry & Go-to-Market

Assess the market and its potential, decide how to enter and turn that decision into action.
04

Scaling

Start without building your own local operation, add structures as needed and scale the business.
25+ Years
Sales & Business Development
€150M+
New Business
70%
Closing Rate
80%
Repeat Engagements

DACH Expertise

For more than 25 years, I have been building and winning business across Germany, Austria and Switzerland. Today, I bring that experience, C-level expertise and a network built across corporations and the Mittelstand to international SMEs. Schwadtke Projects combines this with a direct, entrepreneurial way of working – personal, focused and without the consulting overhead.

Lean structure. Fast to scale.

For additional capabilities, I work with a proven network of specialised partners – covering marketing, IT, legal, data protection, tax, recruiting and local infrastructure. They join the project when needed and complement Schwadtke Projects’ services.

On the ground in DACH.

I am your sparring partner in DACH, representing your company with customers and decision-makers and connecting you directly with the market.

Access is good. Revenue is better.

Access alone doesn’t build a business. New customers, contracts and revenue do.

Business cases

Case Red Bull – Illustration

Red Bull

A strategic target account becomes a long-term enterprise partnership
Request case study
Case Zalando – Illustration

Zalando

Connected Retail - From pilot to an expanded sales pillar in Europe
Request case study
Case GoSupply – Illustration

GoSupply

Spanish SaaS startup. Through DACH to a successful exit
Request case study
Case Doccare – Illustration

Doccare

From building the DACH market to a group-wide mandate
Request case study

Expertise

  • Market Entry & Go-to-Market
  • Sales, Business Development & KAM
  • BPO & SCM
  • E-Commerce & Omnichannel
  • Project Management
  • Interim Management
  • Internationalisation, Expansion & Scaling
  • SaaS & IT/Software
  • Strategic Partnerships
  • ESG / LkSG

Industries

  • Services & BPO
  • E-Commerce & Marketplaces
  • Insurance
  • Food & Beverage
  • Logistics & Supply Chain
  • IT, Tech & Software
  • Retail & Consumer Goods
  • Industry & Capital Goods
  • Fashion, Beauty & Luxury
  • Research & Non-Profit

Voices / Testimonials

Dr. Rainer Fuhst, Fraunhofer Institute:
Working with Schwadtke Consulting was very productive. In addition to in-depth specialist knowledge, Mr. Schwadtke brought practical insights into business development in the area of e-commerce, focusing on internationalization, omnichannel strategies, and supply chain management. His expertise significantly supported our research project at our Institute.
Arnaud Cauchois, Vice President of Communication, Chloé, Richemont Americas:
Patrick and I successfully executed significant projects in France, Switzerland, Germany, the USA and others. Excellent team player, business developer, and networker. His skills in retail, fashion, branding, and digitalization are impressive.
Holger Ruhs, Head of Trade Marketing, Red Bull:
Patrick and his team restructured and internationalized Red Bull's E-commerce business with outstanding results and performance to date. Reliability, competence, and professionalism are evident at the highest level. His abilities in development, transformation, and digitalization boosted our online presence, leading to significantly increases in global sales. Highly recommended by Red Bull.
Michael Peters, VP Central Europe, GXO Logistics:
I had the pleasure of working with Patrick during my career. His attention to detail and passion for delivering outstanding results were key elements in the successful projects he managed.
Dr. Alexander Stefan Rieger, Rechtsanwalt / Partner:
Patrick and I have been working together in several early parts of my career. I was always impressed by the high level of quality and clarity of advice he has been providing and I would work with Patrick anytime again.
Andreas Schulte, Director Sales Europe Bogner & Fire+Ice
Behind your ego, life is waiting. Berlin, summer 2023. There he sat. I wondered who that was. Forty-five minutes later he had turned my life upside down. Surgically precise, true to life and therefore uncomfortable, tireless and infectious, a witty and profound friend of people. Conversations with Patrick are exercise for a tense ego. That is how I experienced the coaching sessions with Patrick. He gently opens every window onto self-knowledge, a valuable spark for leaving familiar ways of thinking, like a match that lights others. I look forward to working together again.
Cyril Charton, Director E-commerce & Online Services, Aldi Süd:
During my time at vente-privee.com / veepee.com, I had the privilege of parterning with Patrick. I have a vivid memory of that time due to his consistently adept management of various challenges. The stability, drive, and solution-oriented mindset of the collaboration consistently facilitated optimization and led to very successful business outcomes for both parties.
Katharina Manns, head of marketing & communications, arvato Bertelsmann:
During my time as Head of Marketing & Communications at Arvato Bertelsmann, I worked with Patrick to develop innovative, targeted marketing that not only opened new markets, but above all generated high-quality leads and turned them into strategic successes. What I valued most in our work together was the clear focus on results, Patrick's strategic precision in lead generation, and his tailored approach to reaching the right audience. That allowed us to strengthen Arvato's market position in a lasting way.
Michael Lorenz, Commercial Lead, Zalando Partner Program
Patrick combines strategic thinking with exceptional execution. He operates with assurance at the executive level, quickly earns the trust of relevant stakeholders, and uses his solid network deliberately to build new customer relationships and win strategically important key accounts. The collaboration was professional throughout, based on partnership, and consistently focused on sustainable results.
Johan Scherpenborg, CEO DocCare
Patrick built our DACH business from the ground up and led its operational development with strong execution. We greatly value his experience and entrepreneurial judgment, and today we also involve him in strategic decisions at group level.

Partner & Clients

arvato Bertelsmann
Bertelsmann arvato (DE, worldwide) Building the SCM, Consumer Products division. Focus on strategic preparation and targeted approach to major customers in evaluated markets and industries. Successful contract completions.
Red Bull
Red Bull (AT, DACH, EU) Strategic E-Commerce realignment with corresponding end-to-end implementation for the areas of Formula 1, Football (RB Leipzig, RB Salzburg), Servus TV, and AlphaTauri. Successful contract completion, order volume in the double-digit million range, contract duration of 5 years. Partnership has continued beyond the original 5-year contract term.
Facebook
Facebook (DE) Conclusion of a service contract, provision of "customer service agents" for approximately 100 languages.
Linde
Linde Gas (DE) Conceptualization of new E-Commerce services for Linde Gas, specialty "Devices for Consumer Products". Deal size 8.5 million EUR. Phased plan: USA, APAC, EU.
Uniqlo
Uniqlo (JP, EU) Preparation and implementation of market entry (stationary, digital) in Germany and gradually in all other European countries.
Ahlers Gruppe (DE) Analysis and optimization of the existing E-Commerce business. Focus on the successful implementation of developed improvement measures. Deal size 1.5 million EUR.
Ulla Popken (DE, USA) Evaluation of the US market to enable the successful launch of the E-Commerce sector. Comprehensive process analysis and adjustment of the German business model, preparation for rollout. Deal size 3 – 5 million EUR/year.
Ekornes
IMG / Ekornes (NOR, DE, EU, APAC) Revenue increase of more than 30% in the first and second fiscal year. Successful acquisition and execution of deals, e.g., a demanded "quick & dirty" deal worth nearly 1 million EUR.
Kerkhoff Beratung (DE, DACH) Support of a monopolist from Austria (basic food manufacturer), who faced the loss of the monopoly. Focus on preparation, change management, and consulting.
Flughafen München
Flughafen MUC, Eurotrade GmbH (DE) Negotiation and conclusion of a service and service contract, worth approximately 1.5 million EUR/year.
GoSupply
GoSupply (DE, DACH) Development of a market entry strategy in the area of SaaS (SCM / SRM). Customer approach at the C-level to prepare and implement contract conclusions.
Veepee
Veepee, formerly vente-priveé (DE, FR, EU) For the world's largest shopping club, I have successfully negotiated and concluded deals with various companies due to my long-established quality network, directly with the owner.

Let’s talk about your DACH business.

In an initial conversation, we’ll briefly cover where you stand, what you want to achieve and whether our approach is the right fit for your company.
Discuss your DACH Market Entry